NZ Remote
Brand Identity Development for Online Remote Work Community.
brand
identity
I created a full brand identity that’s playful yet professional, captures the essence of community and resonates with the target audience.
NZ Remote is carving out a space as New Zealand’s go-to platform for remote workers and digital nomads. Built with community at its core, my role in this project was to create a brand identity that encourages connection, flexibility, and exploration — empowering professionals to thrive from anywhere across Aotearoa.
Aspirations for the new brand
"I’d love for NZ Remote to aesthetically represent a playful, yet professional brand that captures the essence of community and the flexibility of remote work culture... In a nutshell, it should be approachable, flexible and fun.”
Outcome
The final visual identity strikes the perfect balance between fun and professional. The brand mark — also featured within the main logo — depicts a cartoon location pin carrying a laptop, symbolizing flexibility and connection, resonating with remote workers and digital nomads. It incorporates a custom font and quirky character illustrations that bring warmth, personality, and humour. The sleek black-and-white duotone style ensures versatility, while the expressive elements give it heart. Altogether, this brand identity positions NZ Remote as a go-to resource for remote professionals across New Zealand.
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