StudySpy
Enabling access to education.
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creative
direction
As NZ’s #1 education directory, StudySpy helps thousands navigate their study journey — I’m behind the marketing, design, and partnerships that make it thrive.
StudySpy is a social enterprise and New Zealand’s largest education directory, helping over 140,000 people each year navigate one of life’s biggest decisions: what and where to study.
As co-owner, I lead the marketing, design, and brand direction — ensuring our identity resonates with a wide audience, from high school students and parents to advisors, government agencies, and international students. I’m also the current illustrator of our iconic character, Agent Elley the Elephant, who brings warmth and approachability to complex — and often overwhelming — information. My focus is on building a trusted, user-friendly brand that makes education more accessible, inclusive, and engaging.
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