Watson H&S

Watson Health & Safety, based in the Waikato, provides health and safety services and training to the farming and agriculture sectors. They needed a brand identity that reflected their core values of safety, trust, and friendliness while maintaining a professional, reliable edge. The goal was to create a visual identity that resonates with their audience and fosters long-term client relationships.

Outcome

The new identity hits the mark, combining boldness with approachability. A strong, clean font, two ticks forming a "W," and a double-dashed line inspired by safety tape bring together a unique, professional look with a welcoming feel. We swapped traditional white for a striking black base, reinforcing the premium, safety-first vibe. This strong choice enhances the brand’s seriousness while helping it stand out. I’m thrilled to be Watson Health’s brand partner and look forward to continuing the journey as their brand evolves.